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Apple unveiled the first-ever Apple Watch on Sept. 9th, 2014 in Aluminum Sport models and more premium Stainless Steel models (listed below). Apple Watch introduced a revolutionary design and iOS-based user interface created specifically for a smaller device. The Digital Crown serves as a new way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri. Each Apple Watch includes a Retina display featuring Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch also debuted with a Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone. Pricing originally started at $549 but now these models can be found for as little as $299 from Apple authorized resellers during certain holiday sales.